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A Whole New World of Raisa

Versi Bahasa Indonesia silakan klik di siniYouTube has worked its magic again. This time the digital miracle happened to Raisa. An upload of her acoustic performance of "Serba Salah" with her back-up band in late 2010 met with a quick and very positive response from the public. By early 2011, more than a hundred thousand people had already viewed her video. Thinking that this was her time to pursue her dream, the former back-up singer for RAN decided to step forward. Several weeks ago, she finally released her much-anticipated debut album, Raisa. Produced by Asta (RAN) and Handy + Rio (Soulvibe), and released by Universal Music Indonesia, the album consists of 9 songs by the 21-year-old lady, with mostl moving in the direction of pop with a touch of R&B. It seems she is not far behind her idols, such as India Arie, Brian McKnight, Steve Wonder, Joss Stone, Alicia Keys, etc. Her music "career", which started when she was three years old, singing "A Whole New World" has now become a serious business. In case you haven't seen it, go check out her much-talked video, by going on to YouTube, typing "Serba Salah", and witnessing it yourself. If you like it, that's the only beginning.
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YouTube memang kerap membikin terjengkang tercengang lalu mengubah peruntungan orang. Kisah eksplosif Dewi Fortuna versi digital tersebut baru saja menimpa Raisa. Aksi iseng mengunggah video dirinya bersenandung diiringi oleh teman-temannya di situs YouTube pada penghujung 2010 ternyata mencuri atensi masyarakat dalam skala masif. Penampilan akustiknya menyanyikan “Serba Salah” relatif cepat direspons publik. Hingga pertengahan Agustus 2011 saja sudah tercatat 200 ribu lebih orang yang menontonnya. Fakta sedemikian rupa tentu saja membuat dara cantik bernama lengkap Raisa Andriana ini kaget lagi girang. Ia bak teryakinkan untuk menentukan nasibnya sendiri. Gadis kelahiran 6 Juni 1990 ini merasa sudah saatnya maju ke depan, tak lagi berada di belakang—sebagai penyanyi latar RAN.

Pada Mei 2011 akhirnya ia benar-benar mengambil langkah besar dengan merilis album perdananya, Raisa. Didukung oleh sosok-sosok handal macam Asta Andoko (RAN), Ramadhan Handy dan Adrianto Ario Seto (keduanya dari Soulvibe) serta bekerjasama dengan label Universal Music Indonesia, ia merasa karyanya ini bakal berujung positif. Simak apa katanya, “Saya hanya ingin pesan dalam album saya ini bisa sampai di telinga pendengar, dan saya juga memiliki harapan yakni album saya semoga dapat diterima dan saya optimis akan hal itu.” Di komposisi paling pertamanya yang bertaburkan 9 tembang di antaranya “Melangkah”, “Cinta Sempurna” dan “Inginku” ini ia banyak bermain di ranah pop dengan sentuhan R&B secukupnya.

Walau terhitung muka baru di industri musik tanah air, Raisa mengaku bahkan sudah mengawali “karir” di dunia tarik saat usianya baru tiga tahun ketika menyanyikan “A Whole New World”. Beranjak remaja, meski memiliki ketertarikan kuat terhadap musik, Raisa justru menempa kemampuan vokalnya dengan intens menggauli karya-karya dari Brian McKnight, India Arie, Stevie Wonder, JoJo, Joss Stone, Alicia Keys, James Ingram, Mariah Carey, Whitney Houston, dsb.

Sebelum memutuskan lebih jauh, silakan simak talenta Raisa lewat videoklipnya yang masif merebut perhatian para anak muda, sambangi YouTube dan ketik “Serba Salah”. Buktikan saja sendiri!

English version

YouTube has worked its magic again. This time the digital miracle happened to Raisa. An upload of her acoustic performance of “Serba Salah” with her back-up band in late 2010 met with a quick and very positive response from the public. By early 2011, more than a hundred thousand people had already viewed her video. Thinking that this was her time to pursue her dream, the former back-up singer for RAN decided to step forward. Several weeks ago, she finally released her much-anticipated debut album, Raisa.

Produced by Asta (RAN) and Handy + Rio (Soulvibe), and released by Universal Music Indonesia, the album consists of 9 songs by the 21-year-old lady, with mostl moving in the direction of pop with a touch of R&B. It seems she is not far behind her idols, such as India Arie, Brian McKnight, Steve Wonder, Joss Stone, Alicia Keys, etc. Her music “career”, which started when she was three years old, singing “A Whole New World” has now become a serious business.

In case you haven’t seen it, go check out her much-talked video, by going on to YouTube, typing “Serba Salah”, and witnessing it yourself. If you like it, that’s the only beginning.

_____________

*This article was firstly published on The Beat (Jakarta) #46, Sep 05-18, 2011

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Rudolf Dethu

Rudolf Dethu

Music journalist, writer, radio DJ, socio-political activist, creative industry leader, and a qualified librarian, Rudolf Dethu is heavily under the influence of the punk rock philosophy. Often tagged as this country’s version of Malcolm McLaren—or as Rolling Stone Indonesia put it ‘the grand master of music propaganda’—a name based on his successes when managing Bali’s two favourite bands, Superman Is Dead and Navicula, both who have become two of the nation’s biggest rock bands.
Rudolf Dethu

Rudolf Dethu

Music journalist, writer, radio DJ, socio-political activist, creative industry leader, and a qualified librarian, Rudolf Dethu is heavily under the influence of the punk rock philosophy. Often tagged as this country’s version of Malcolm McLaren—or as Rolling Stone Indonesia put it ‘the grand master of music propaganda’—a name based on his successes when managing Bali’s two favourite bands, Superman Is Dead and Navicula, both who have become two of the nation’s biggest rock bands.

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